Your next Brief is to develop a new product identity for a chosen product. Your Teacher will inform you of which product this will be. The aim of the assignment is to help you gain a greater understanding of the power of packaging and advertising, whilst developing your ability to produce high quality graphic products.
You must:
Produce an A3 Advertising poster for your product. This must include the product name and a slogan. It must be printed and mounted on board. Other than that you have complete freedom.
Produce a piece of packaging for your product. This should include all the information you would expect to find on any actual product. It must also carry an appropriate price. You have complete licence to use any materials you can get your hands on for this.Remember that you need to consider who your target market is, in order to pitch your product appropriately, i.e. is it a Value product or are you pitching high end customers, does it have a niche market or is it for the Masses?
Your work will be both assessed by your teacher and judged by a panel of teachers from across the Academy who will simply be asked "Which product would you buy?".
To make it interesting your teacher will be giving you some relatively bland products to market, just to keep it interesting!!
